New: Edge of Web

Dive deeper into emerging topics and news

Trends we're watching:

⬆️

$90 Billion

Internet ad revenue in 2024.

Up 7.3% YoY. The biggest channels for growth included retail advertising ($43.7billion), video advertising (~$32 billion).

🚀

4x

growth YoY

In total revenue from 1st-party data.

Ranker.com study shows how much they earned from audiences with first-party data.

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36%

of searches

Result in a click to a website.

With that number declining steadily since 2004. The remaining 64% go to Google-owned properties or classified as 'zero-click' searches.

Trend Focus: The First-Party Data Opportunity

Explained in one chart:

1st-Party Data Is Taking Content's Crown. That's A Win. (The Drum)

Why this era allows publishers ability to control reach and revenue.

Publisher Used First-Party Data To Cash-In On 4th Quarter . (SODP)

Why this era allows publishers ability to control reach and revenue.

Why publishers with first-party data have gotten ahead . (Ad Age)

How leading sites are shifting focus from just getting lots of traffic to building their audience.

WATCH: The Newsletter Money Machine (BeeHiiv & Ezoic)

Why this era allows publishers ability to control reach and revenue.

Build your network, keep your finger on the pulse

Ezoic and Flippa have partnered on events around the world focused on bringing people that run digital businesses together. Check out this highlight from one of our recent events. Click the link below to receive announcements of upcoming future roadshows.