Google Set to Launch Privacy Tools to Limit Online Tracking
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On Monday the Wall Street Journal, mentioning people acquainted with the topic, announced that Alphabet Inc’s Google is to create control panel functions in its Browser of Chrome to provide users with more management to track cookies.
A cookie is a small quantity of data achieved by a website and saved by your web browser and it is used by users on the particular activities they have demonstrated on the course of browsing.
Though Google’s new mechanism will not necessarily decrease its ability to gather data, it would possibly help the company to express ample dominance over online-advertising opponents.
Google's 3 billion users help make it the world's largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook Inc's 20 percent, according to research firm eMarketer.
Total digital ad spending in the United States will grow 19 percent to nearly $130 billion in 2019, according to eMarketer.
Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica.
The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.
Apple Inc in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla Corp's Firefox did the same a year later.
Google did not immediately respond to a Reuters' request for comment.
On Monday the Wall Street Journal, mentioning people acquainted with the topic, announced that Alphabet Inc’s Google is to create control panel functions in its Browser of Chrome to provide users with more management to track cookies.
A cookie is a small quantity of data achieved by a website and saved by your web browser and it is used by users on the particular activities they have demonstrated on the course of browsing.
Though Google’s new mechanism will not necessarily decrease its ability to gather data, it would possibly help the company to express ample dominance over online-advertising opponents.
A cookie is a small quantity of data achieved by a website and saved by your web browser and it is used by users on the particular activities they have demonstrated on the course of browsing.
Though Google’s new mechanism will not necessarily decrease its ability to gather data, it would possibly help the company to express ample dominance over online-advertising opponents.
Google's 3 billion users help make it the world's largest seller of internet ads, capturing nearly a third of all revenue, ahead of rival Facebook Inc's 20 percent, according to research firm eMarketer.
Total digital ad spending in the United States will grow 19 percent to nearly $130 billion in 2019, according to eMarketer.
Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica.
The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.
Apple Inc in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla Corp's Firefox did the same a year later.
Google did not immediately respond to a Reuters' request for comment.
Total digital ad spending in the United States will grow 19 percent to nearly $130 billion in 2019, according to eMarketer.
Google has been working on the cookies plan for at least six years, in stops and starts, but accelerated the work after news broke last year that personal data of Facebook users was improperly shared with Cambridge Analytica.
The company is mostly targeting cookies installed by profit-seeking third parties, separate from the owner of the website a user is actively visiting, the Journal said.
Apple Inc in 2017 stopped majority of tracking cookies on its Safari browser by default and Mozilla Corp's Firefox did the same a year later.
Google did not immediately respond to a Reuters' request for comment.
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