Much of April and May 2020 operated close to what was the low point for 2019, an 11% decline. This is looking across the entire web. Fortunately, in June, we are seeing the index display consistent days touching the existing 2020 highpoint. As of now, we are seeing the high water marks reach the lower scoring days that June 2019 had in the months of May and June. While YoY this can be discouraging to publishers, the good news is that this is showing a rebound in ad rates from the past months of the pandemic. |
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